Saturday, January 13, 2007

Work At Home: But Proceed With Caution

By Kevin D Browne

Looking to work at home? Millions are right there with you.

The idea of dropping the awful commute, of abandoning the cubicle and of refusing to ever answer to anyone ELSE ever again (regarding work), is a delightful thought. And so, with throngs surfing and searching for that elusive work at home gem, I offer here a slight word of caution.

Be wary of the too-amazing promises you are about to receive. Question the only-work-13-minutes-a-day prospects. Dig deep with your thinking over the become-a-millionaire-by-next-Wednesday morning stuff...because you, fine searcher, are about to encounter a literal barrage of 'truth' from a host of people and companies looking to offer you that treasure you seek.

So here's my initial advice if you concentrate your efforts on the internet, GET A NEW FREE EMAIL IMMEDIATELY. Do not, under any circumstances, use your current 'real' email address. Because when your search begins, so too will every inbox in every email account that you give out. As small a beginning as that may sound, it's not!

Step two: prepare for battle and let your intuition guide you.

The internet is laden with 'opportunity' after 'opportunity.' One gets the shooting a fish in a barrel metaphor rather quickly once you begin to OPT-IN to receive more and more information from these opportunities. And it sure seems that way. But you have to remember that most of the better 'opportunities' have sales letters and squeeze pages (where you enter your name and email) written by men and women hitting EVERY SINGLE ONE of your psychological buttons. They know where THE PROOF needs to be in the letters (through trial and error). They know which words to bold and why. They know about the romance of working from home and how tempting it all seems. In effect, they know how to sell ice cubes to the Eskimos...and they do it very, very well. But if you know that going in, you will start your evaluations from a running start!

You must remain SMARTER than their best attempts. Think of Cher slapping Nicholas Cage in the face in MOONSTRUCK screaming "Snap out of it!!!" That is exactly what you'll need to do to and for yourself as your short list of possibilities gets shorter and shorter.

And above all else, make sure that whatever work at home opportunity or program you choose fits you (rather than you having to fit it.) This will save you thousands of hours you simply do not have to waste.


Kevin Browne is a freelance writer who lives in CT with his wife and four sons. And whenever he's asked about REAL work at home, he recommends http://www.become-a-copywriter.com/articlemarketing.html
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